OTT For Car Dealers: How Data Driven Connected TV Media Buying Can Help Your Dealership

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Car Dealers, Use Our Automotive OTT / Connected TV Campaigns To Reach The Perfect Audience For Your Dealership’s Message.

Reach your targeted audience of cord-cutters and cord-nevers for pennies on the traditional media dollar with XPND Interactive. With 4 years of digital media buying experience and in-house managing of OTT / Connected TV campaigns, we were early adopters of this advertising medium boasting a small team that has collectively managed the campaigns for over 400 dealerships. Through that experience, we have built a platform for our clients that allows them a level of granularity, control, and transparency unparalleled by our industry peers most.

Available Devices & Services

We have the ability to place your commercial on any “Smart TV” or “smart enabled” TV that is attached to a streaming device such as an AppleTV. Amazon FireStick, Google Chromecast or Roku device on the following services;

  • Hulu
  • YouTubeTV
  • SlingTV
  • FuboTV
  • Philo
  • Direct TV Now / AT&T
  • Each Channels VOD Libary Via Their Site / App

Types Of Connected TV Campaigns For Car Dealers

  • Retargeting: Target the TVs of the people who have visited your website with the ability to segment them based on the pages of your site that your shoppers visited.
  • 1st Party Data (Data Mining Tool / CRM): We can incorporate your CRM or exported data mining tool’s CSVs into your Connected TV campaigns to target segmented audiences with the messages that are the most relevant to them. These audiences include In-Equity, Lease Renewal, Service Offer / Oil Change Reminder for retention, and Lead Nurture to name a few.
  • 3rd Party Data: With 30+ data partners including J.D. Power, Oracle, Factual, ComScore & More XPND Interactive can build layered audience profiles that allow you to target your perfect audience with pinpoint accuracy.
  • In-Market Targeting: Capture a local audience of current in-market customers who are currently shopping on 3rd party sites and retarget them on their Smart TV with your commercial.
  • Media Buy Mirroring: Let us work with your current media buyer so that we may align your Connected TV spend to it. We can also provide CTV retargeting data to your media provider allowing them insights into what channels your website visitors or converters watch the most allowing them to adjust and optimize traditional placement / spend.
  • Addressable TV: Have a “Big Event” coming up? Sending out a mailer? By providing us the manifest we have the ability to geofence the exact platlines of each property allowing you to target each household with your message before your drop increasing conversion rates.

 Example of a sports-only OTT campaign.