Targeted Display Advertising That Focuses On Conversion
Programmatic Display Advertising
Utilizing a combination of enhanced display ads and advanced targeting technologies, XPND Interactive will build you an optimized Programmatic Display Advertising campaign focused on website conversions and not just impressions.
How We Target Programmatically
Our marketing platform provides us the technology to target your perfect customer programmatically using several of today’s most effective advertising tactics such as:
- 1st & 3rd Party Audience: Using our data partners, your CRM, and retargeting, we are able to serve hyper-relevant messages to segmented groups of individuals.
- Location-Based: Our technology allows us to target audiences based on where they are, where they were and one to one at the address level.
- Contextual: Target your product or services perfect audience based on the content they are viewing online.
- Behavioral: Place your brand’s message in front of an audience based on their previous search and browsing history.
Enhanced / Interactive Display Ads
Instead of the old standard static display ads that most agencies still use, XPND Interactive has the technology available to create rich media ads that allow your intended audience to interact with them, providing higher averages across the board in regards to measurable KPIs such as CTR, CPC, Conversion Rate and CPA.
Examples of our Rich Media Ads are.
- Video Embed
- Form Submission
- Survey / Poll
- Dynamic Display
Hyper Specific Targeting
Hyper targeting with programmatic advertising delivers more than just impressions.
If your ad isn’t served to the right person at the right time or in the right place, those impressions are useless. With programmatic advertising, we use the latest technology and data mining techniques to gain behavioral insights that allow us to reach the right audience during specific times of the day, on the right devices.
Enhanced Audience Segmentation
Using 1st party data, 3rd party data or a combination of the two, XPND Interactive will build out a multitude of custom audiences based on demographic data, location/proximity, interests, online behaviors, offline behaviors, and interactions with your own website. These audiences allow us to build targeted campaigns with laser-focused messages intended to coax potential clients or shoppers through your conversion funnel.
Our location-based targeting abilities allow us to not only GeoFence where people currently are and reach them with a hyper-relevant message, but also build an audience to reach individuals based on where they have been. Whether you a fitness brand looking to acquire Gym Rats, a car dealership looking to retarget people who have been on your lot, or a dentist looking to target your competitors’ customers we have the ability to reach the customer you want to talk to the most.
Through Native Advertising, XPND Interactive is able to inject paid ads that match the look, feel, and function of the website in which they appear. This style of ad is used by our team to offer information aimed at solving a problem or to humanize a brand creating trust and awareness.
Whether it’s a Cell Phone, Desktop, Connected TV, Tablet, Laptop, or SmartWatch, the average person uses 5 different screens a day when interacting with the digital world. Our programmatic display capabilities provide our clients a true omnichannel marketing strategy. This affords them the ability to reach an audience across all device types with consistent and unified messaging as well as combine display with streaming audio, video pre-roll, Connected TV / OTT, and Push Notifications.
Interested in Programmatic Display Advertising? Let’s get in touch!
XPND Interactive is a full service digital marketing agency located in Portland, OR. Contact us below or call us at (503) 443-1022 to speak with a member of our team about how programmatic display advertising can help you reach your targeted audience.
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