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Paid Social Media Marketing Portland
Paid Social Media Marketing Portland
Use Social Media Advertising to Achieve Your Business Objectives
Paid Social Media Marketing
At XPND, we’ve been living in social media advertising since the beginning. Years of running tests, keeping up with trends, and adjusting to algorithm/market changes have made us experts at building and managing campaigns that often exceed the marketing goals of our clients. Ask about our case studies on great paid social media marketing cases!
PURPOSE OF THE SERVICE
Whether you need to drive leads, sales, website traffic, or just increase brand awareness, we know how to get the job done.
Drive More Sales
Whether it’s for eCommerce or brick and mortar, we are experts at driving sales for a diverse range of clients, both large and small. Our clients ranged from large multinational apparel companies to niche item shops.
Drive More Leads
We are confident in the tools and expertise across a wide variety of industries at our team’s disposal. We know what it takes to grow the number of high quality leads you need to increase your bottom line.
Get Strategic Insight
We know what needs to be done to increase your KPI’s and make your digital marketing more efficient. We’ve conducted countless tests, we’ve failed, we’ve succeeded, and have used this experience to build unique and proven systems that consistently win.
OUR DIFFERENCE
While we are fluent in Facebook, Instagram, and other Social Media ad services like Linkedin, we also have experience working in multiple content management systems and hosting platforms, such as Shopify, Magento, Wix, WordPress, and Webflow. We use our knowledge to seamlessly build and track campaigns in a way that allows you to see clear growth in your KPI’s. We know our services work, and it’s important you do too. We also make lead gen and shopping for your customer easier by integrating your site with these platforms for a more seamless consumer funnel (Facebook Shop, Instagram Shopping, Product Tagging, Reputation Management etc.).
We’ll cut through the clutter and noise, capturing the attention of your target audience through a variety of strategic, creative messaging across various platforms.
Achieve your business and marketing goals using a multitude of campaign objectives. Best used for; B2C, eCommerce Sales, Lead Generation, Web Traffic, Brand Awareness
Show off your product or services to drive sales and brand affinity. Best used for; B2C, Ecommerce Sales, Lead generation.
Reach a hyper-targeted relevant audience for your business; Best used for B2B, Lead Generation.
Get the creative specs and technical requirements for launching
successful campaigns
We’ll cut through the clutter and noise, capturing the attention of your target audience through a variety of strategic, creative messaging across various platforms.
Video
Show off product features and draw people in with sound and motion.
Image
Drive users to destination websites or apps through high-quality visuals.
Collection
Encourage shopping by displaying items from your product catalogue.
Carousel
Showcase up to ten images or videos within a single ad, each with its own link.
Slideshow
Use motion, sound, and text to tell your story beautifully on any connection speed.
Instant Experience
Instant Experience, formerly called Canvas, provides a full-screen, mobile-optimised experience instantly.
Lead Generation Ads
Lead ads on Facebook and Instagram help you collect info from people who are interested in your business.
Offers
Discounts you can share with your customers on Facebook.
Post engagements
Boost posts on Facebook to deliver more likes, comments, shares, and photo views.
Event responses
Event response ads can be used to promote awareness of your event and drive responses.
Page likes
Page likes ads can be used to drive users to like your page using video or an image.
Native Ads
A type of advertising that matches the form & function of the platform upon which it appears.
The Campaign type you choose determines where your
target market will be able to see your ads
Whether your main goal is to drive more traffic to your website, increase brand awareness, or simply increase overall conversions, we can optimize the campaign across platforms to achieve the results you want.
Traffic
Grow the number of people who are visiting your site, app or Messenger conversation, and increase the likelihood that they’ll take a valuable action when they get there.
Engagement
Drive people to destination websites or apps through high-quality visuals.
App Installs
Drive more installs of your app by linking directly to the App Store and Google Play Store. You can also choose to target high-value users.
Video Views
Show your videos to people who are most likely to be interested in them and watch them to completion.
Lead Generation
Lead ads on Facebook and Instagram help you collect info from people who are interested in your business.
eCommerce Conversion
Drive and track purchases and revenue from ads to your eCommerce store by optimizing for conversions.
Brand Awareness
Increase overall awareness for your brand by showing ads to people who are more likely to pay attention to them.
We can help you connect to people who are likely
interested in your product or service
How we target your audience is just as important as the messages we deliver. XPND is always optimizing audiences, building tests, and collecting data from your brand to build profiles that we use to target people matching similar interests across a broader network of users.
Core Audience
We leverage Facebook’s database and target based on specific page likes, a wide array of interests, language, age, gender, and even connections with your page.
Custom Audience
Ideal for eCommerce and retargeting. We can even import lists of offline or online customers to our database to add to this pool.
Look-A-Like Adience
Let us help you connect the dots and find highly-qualified users you previously wouldn’t have been able to reach. Ideal for Brand Awareness, eCommerce, Traffic, and Lead Generation.
Behaviour
Select people based on their prior behaviors, such as device usage, travel, purchasing behavior, digital activities. financial, charitable donations, and automotive.
Interested? Let's get in touch!
XPND Interactive is a full-service performance-based digital advertising company that gets results. Start building your business’s Paid Social Media Marketing campaign now.
Ready to get started? Contact us!
Give us a call or drop by anytime, we strive to answer all questions within 24 hours on business days.