eCommerce Marketing That Gets Measurable Results
Your Portland eCommerce Marketing Experts
Whether you just launched your brand, have been around for a while and your growth has hit a plateau, or you are just ready for a change, XPND Interactive is the right agency for you. We are experts in eCommerce and data and know-how to attract the right audience with the right message at the right time allowing us to lower your CPA.
HOW XPND CAN HELP YOUR ECOMMERCE PRESENCE
As experts in eCommerce marketing, we will provide and implement a custom marketing strategy personalized for your brand that will help you build awareness, drive customer loyalty, and increase your store/brand’s online sales. We specialize in Shopify for our clients as this brings them an easy to work with solution in which we can fine-tune it.
Structure Your Site to Convert
Your conversion rate is an important metric to watch closely. If you are struggling to increase your overall conversion rate, our system is your answer.
Shopping Feed Optimization
Your products are the life and blood of your business. Our expertise in feed management and pixel integration gets your product in front of your customer at the right time to increase your conversions.
Activate your customer at all levels of the funnel
Our system targets your key customer at all levels of the funnel in order to keep your customer active and ready to buy.
WHAT IS A PRODUCT FEED?
- A product feed, sometimes known as a data feed or product data feed, is a .txt, .xml, or excel file that contains all of the products your site is selling as well as data about those products.
- The information in this file, including pictures, pricing, sale info, descriptions, and other data points, allow you to place your products for sale on search engines (such as Google, Bing, or Yahoo) social sites (especially Facebook, Instagram, and Pinterest), and third party sites (like eBay, Walmart, or Amazon).
- Data from the feed can also be used to retarget visitors to your site utilizing Pixel Data or as a way to increase brand awareness by strategically placing your products in front of an audience using 3rd party data sources or lookalikes.
- If a customer is browsing and looking at your product next to a competitor’s, it pays to have as much information visible as possible. This in-depth information may be all that’s needed to convince the customer to choose your product over your competitor’s.
Google Shopping / Facebook Catalogs / Dynamic Retargeting Ads
Product feeds make it easier for you to present your brand name and your products in multiple sales channels. Product Comparison Search Engines are an often overlooked sales channel. Guess what? They also speak .xml.
Product feeds are the technical document that tells Comparison Search Engines all the details about your product. Therefore, your XML feed needs to be accurate and detailed.
If a customer is browsing and is looking at your product next to a competitor’s, it pays to have as much information on the show as possible. This in-depth information may be all that’s needed to convince the customer to buy with you over your competitor.
Product feeds provide you with increased traffic, brand recognition, and sales from customers that are ready to buy your goods or services.
Interested in learning more about how we can help grow your eCommerce? Let’s get in touch!
XPND Interactive is a full-service digital marketing agency located in Portland, OR. Contact us below or call us at (503) 443-1022 to speak with a member of our team.
Ready to get started? Contact us!
Give us a call or drop by anytime, we strive to answer all questions within 24 hours on business days.