PPC Pay Per Click vs SEO Search Engine Optimization

SEO vs PPC: Which One is Right for You? There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). When it comes to PPC vs SEO both strategies are entirely different and it is tough to decide which one or which combination is right for you. To […]

What is Addressable Geofencing (Addressability)?

What is Addressable Geofencing?Addressable Geofencing also known as addressability, is a programmatic marketing technique that allows a business or an agency the ability to reach devices such Smart phones, Connected TVs, desktops, laptops or tablets at the address level with a targeted message relevant to that potential customer through mediums such as Display Ads, Video […]