digital marketing

PPC Pay Per Click vs SEO Search Engine Optimization

SEO vs PPC: Which One is Right for You? There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). When it comes to PPC vs SEO both strategies are entirely different and it is tough to decide which one or which combination is right for you. To […]

3 Areas Of Focus To Grow Your eCommerce Business

When marketing your eCommerce business, there are several areas that have to be carefully considered. Companies that take the time to be relentless about these areas have a higher chance of being successful. Here are three key things you should focus on for marketing your eCommerce business the right way. Omni-Channel Traffic Mix Over years […]

What is Addressable Geofencing (Addressability)?

What is Addressable Geofencing?Addressable Geofencing also known as addressability, is a programmatic marketing technique that allows a business or an agency the ability to reach devices such Smart phones, Connected TVs, desktops, laptops or tablets at the address level with a targeted message relevant to that potential customer through mediums such as Display Ads, Video […]