Author: XPND Interactive

OTT For Car Dealers: Welcome To The World Of Data Driven Digital Media Buying

Right People Right Message Everytime With Targeted Connected TVReach your targeted audience of cord-cutters and cord-nevers for pennies on the traditional media dollar with XPND Interactive. With 4 years of digital media buying experience and in-house managing of OTT / Connected TV campaigns we were early adopters of this advertising medium boasting a small team […]

PPC Pay Per Click vs SEO Search Engine Optimization

SEO vs PPC: Which One is Right for You? There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). When it comes to PPC vs SEO both strategies are entirely different and it is tough to decide which one or which combination is right for you. To […]